Issued during the Second World War by the National Savings Committee and targeting Britain's female wartime workforce. It reflects the financial independence and purchasing power of young British women, brought about by wartime employment and promises a post war consumer paradise of fashion, travel and tourism. Themes very much influenced by American commercial advertising.
![Your Britain - Fight for it Now [South Downs]](http://www.iwmprints.org.uk/cdn/shop/products/si-445904.jpg_maxdim-500_resize-yes_{width}x.jpg?v=1579876921)
![Your Britain - Fight for it Now [South Downs]](http://www.iwmprints.org.uk/cdn/shop/products/si-445904.jpg_maxdim-500_resize-yes_580x.jpg?v=1579876921)
