This poster was produced by the designer Hans Schleger, better known by his pseudonym, 'Zero'. Although born inGermany, Schleger was of Jewish decent and had escaped Nazi persecution by immigrating to Britain in 1933. With him he brought a newÂModernist sensibility to British graphic design. This is clearly evident in this poster from 1944 produced by the Ministry of Agriculturein support of 'Dig for Victory'. This campaign encouraged the growing of food in gardens and allotments. Schleger remained an influentialfigure in British graphic design after the war, pioneering the notion of corporate identity and worked in London until his death in1976.
![Your Britain - Fight for it Now [South Downs]](http://www.iwmprints.org.uk/cdn/shop/products/si-445904.jpg_maxdim-500_resize-yes_{width}x.jpg?v=1579876921)
![Your Britain - Fight for it Now [South Downs]](http://www.iwmprints.org.uk/cdn/shop/products/si-445904.jpg_maxdim-500_resize-yes_580x.jpg?v=1579876921)
